Ensuring Performance, Safety, and Profitability.
The precision-engineered tire sealant and protection system designed for high-performance fleets and premium retail dealerships.
Industrial Pedigree.
Consumer Precision.
Our sealant technology was forged in the world's most demanding environments. If our formula is trusted to protect a $200,000 mining tire operating in 120-degree heat and jagged terrain, it's more than ready for your customer's family SUV or performance sedan.
Zero Clumping Formula
Unlike legacy products, Ensure remains a perfectly suspended liquid for the life of the tire. No clumps, no imbalance.
High-Speed Stability
Self-balancing properties actively reduce vibration at highway speeds. Your customers feel the difference.
Engineering Superiority
The Precision Engine Differentiator
From Pothole to Payout
Our Permanent Seal technology provides instantaneous hazard protection. No TPMS interference, no messy cleanup, and no roadside downtime. It's not just a product, it's a safety net.
100%
TPMS Safe
<1s
Seal Time
EV Ready
Optimized for the immense torque and extreme weight of modern electric vehicles. Ensure prevents the premature treadwear commonly seen in high-torque EV applications.
- Torque-Stabilized
- Heat-Resistant
- Extended Range
All-Weather Reliability
Maintains consistent performance from -40°F to 150°F. Performance that doesn't fail when the weather turns.
Self-Balancing
Eliminates the need for tire balancing entirely. No wobbles, no vibrations — just smooth rotations.
Washable Formula
Can be washed out cleanly. Doesn't ruin tires or void manufacturer coverage.
Dealer-Exclusive
Professional-grade, dealer-installed only. Not available at retail. That's your competitive advantage.
Zero Clumping
Remains a perfectly suspended liquid for the life of the tire. No clumps, no imbalance, no callbacks.
Engineered
for the
Bottom Line.
We don't just sell a sealant; we provide a retention ecosystem that drives service lane traffic and maximizes dealership profitability.
Download ROI WhitepaperIntegration
Easy Addendum
Seamlessly integrates into your existing F&I or addendum take menu as a high-margin value add.
Engagement
2k Mile Retention
Program includes scheduled maintenance and rotation reminders to keep customers coming back to you.
Risk Management
Low Loss Ratio
Dramatically superior protection leads to fewer claims and higher net underwriting profits.
Strategy
Agent Summit
Exclusive networking and strategy sessions for our elite dealer partners.
Three Steps.
Zero Complexity.
Getting started with Ensure is simple. No new equipment, no complex training, no disruption to your existing process.
Install in Minutes
Your service team applies Ensure during PDI or at delivery. Takes minutes per tire — no special equipment, no lift time. Fits right into your existing workflow.
Sell at the Desk or Service Lane
F&I presents it as part of the protection package. Service lane offers it as a standalone add-on during tire rotations or new tire purchases. Two revenue channels, one product.
Retain at Every Rotation
Ensure requires tire rotation every 2,500 miles. That's a built-in reason for your customer to come back — before the OEM even reaches out at 5,000 miles.
We've Heard Every Objection
Your service department has questions. Your F&I team has concerns. Here are the straight answers.
"Doesn't this stuff cause wobbles?"
No. Ensure is a self-balancing formula. Once installed, it eliminates the need for tire balancing entirely. You're only doing rotations. The old products caused wobbles because they weren't designed for consumer tires — Ensure was engineered specifically for this.
"Isn't this just Slime or Fix-a-Flat?"
Not even close. Slime and Fix-a-Flat are temporary emergency patches that ruin tires and mess with TPMS sensors. Ensure is a permanent seal that can be washed out, doesn't damage tires, and doesn't interfere with tire pressure monitoring. It's a completely different product category.
"What about TPMS sensors?"
Post-2017 TPMS sensors are hermetically sealed. Ensure doesn't interfere with them at all. Your service department won't see a single TPMS warning light from this product.
"Does it work in cold climates?"
Yes. The old sealants would freeze inside the tire and clump up in northern states — that's why they got a bad reputation. Ensure was born from mining equipment that operates in extreme conditions. Vermont winters, Texas summers — it works everywhere.
"My customers can just buy this stuff themselves."
They can buy Slime at AutoZone. But Ensure is a professional-grade, dealer-installed product — not available retail. That's your competitive advantage. You're offering something the OEM doesn't and the tire shop down the street can't.
"We already sell a tire & wheel policy."
Great — keep selling it. Ensure actually makes your existing tire & wheel policy more profitable. With Ensure installed, your claims drop because tires stop failing from road hazards. Same premium, fewer payouts. That's better math for everyone.
Dealers Who Switched
Aren't Going Back
"I've been in F&I for 15 years. Ensure is the easiest add-on I've ever presented. Customers get it immediately — no complicated terms, no pushback. It practically sells itself."
F&I Director
Regional Auto Group
"We were running 140% on our tire claims. After installing Ensure across our fleet, claims dropped significantly. The product pays for itself before you even sell it to the customer."
Dealer Principal
Multi-brand Dealer Group
Join the Agent Summit
Discover how Ensure Tires is redefining safety and profitability for the modern automotive dealership. Limited seating available.
Secure My InviteReady to Talk Numbers?
We'll walk you through the economics, the install process, and how Ensure fits your specific operation. No pressure — just a straight conversation.
Or email us directly at [email protected]